This Cookie Policy explains how Shoulderhip ("we," "us," or "our") uses cookies and similar tracking technologies on our website at shoulderhip.world. This policy should be read alongside our Privacy Policy, which provides additional information about how we collect, use, and protect your personal data.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites function properly, improve user experience, and provide information to website operators. Cookies can be "session cookies" that are deleted when you close your browser, or "persistent cookies" that remain on your device for a defined period or until you delete them manually.
In addition to cookies, we may use similar technologies such as local storage, session storage, and pixel tags. References to "cookies" in this policy include these comparable technologies unless otherwise specified.
2. Data Controller
The data controller responsible for cookie-related data processing is:
- Company Name: Shoulderhip
- Address: Södermannagatan 21, 116 40 Stockholm, Sweden
- Phone: +46 10 516 44 80
- Email: hello@shoulderhip.world
3. How We Use Cookies
We use cookies to enhance your browsing experience, ensure the security and functionality of our website, and — with your consent — analyze how visitors interact with our content. We categorize cookies into three groups, each serving distinct purposes as described below.
3.1 Strictly Necessary Cookies
These cookies are essential for the basic operation of our website. They enable core functionality such as page navigation, secure access, cookie consent management, and form submission processing. Without these cookies, certain services you request cannot be provided. Strictly necessary cookies do not require your consent under the ePrivacy Directive and GDPR because they are indispensable for the service you have explicitly requested.
Examples of strictly necessary cookies used on our website include:
- Cookie Consent Storage: Stores your cookie preference selections (accept all, reject, or custom settings) so that the consent banner does not appear on every visit. Duration: 12 months. Storage mechanism: localStorage.
- Session Management: Maintains your session state during form interactions to prevent data loss. Duration: Session. Storage mechanism: sessionStorage.
- Security Cookies: Help protect against cross-site request forgery and other security threats. Duration: Session.
3.2 Analytics Cookies
Analytics cookies collect information about how visitors use our website, including which pages are visited most frequently, how long visitors spend on each page, and whether error messages are encountered. This data is aggregated and anonymized where possible to help us understand usage patterns and improve our website structure, content, and performance.
Analytics cookies are only activated when you provide explicit consent through our cookie consent banner or cookie settings panel. If you reject analytics cookies or do not provide consent, these cookies will not be placed on your device.
Data collected through analytics cookies may include:
- Pages viewed and the sequence of page navigation
- Time spent on individual pages and the website overall
- Referring website or search engine that directed you to our site
- Browser type, operating system, and device category
- General geographic region derived from IP address (not precise location)
- Interaction events such as button clicks and form engagement (without capturing form content)
Analytics data is retained for a maximum of 26 months, after which it is automatically deleted or aggregated beyond individual identification.
3.3 Marketing Cookies
Marketing cookies are used to deliver content that is more relevant to your interests and to measure the effectiveness of our outreach efforts. These cookies may track your visits across different websites to build a profile of your interests. Marketing cookies are only placed on your device with your explicit consent.
If you reject marketing cookies, you will not receive targeted content based on your browsing behavior, although you may still see general advertisements unrelated to your visit to our website.
Marketing cookies may be used to:
- Measure the performance of informational campaigns about our rides and meetups
- Understand which content topics generate the most interest among visitors
- Limit the number of times you see a particular message
- Assess the effectiveness of referral links and partnership promotions
4. Third-Party Cookies
Some cookies on our website may be set by third-party services that we use to enhance functionality or analyze usage. These third parties have their own privacy and cookie policies governing how they process data. We select third-party providers that comply with GDPR requirements and enter into data processing agreements where applicable.
Third-party cookies are subject to the same consent requirements as our own cookies. They are only activated within the categories you have consented to through our cookie settings panel.
5. Managing Your Cookie Preferences
You have full control over which non-essential cookies are placed on your device. You can manage your preferences through the following methods:
- Cookie Consent Banner: When you first visit our website, a banner appears at the bottom of the screen offering three options: "Accept All" (enables all cookie categories), "Reject" (enables only strictly necessary cookies), and "Cookie Settings" (opens the detailed preferences panel).
- Cookie Settings Panel: Accessible at any time through the "Cookie Settings" button on the consent banner, this panel allows you to toggle Analytics and Marketing cookies independently. Strictly necessary cookies cannot be disabled as they are required for the website to function.
- Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically configure your browser to block all cookies, block third-party cookies only, or delete cookies when you close the browser. Please note that blocking all cookies may affect the functionality of our website and other sites you visit.
- Device Settings: On mobile devices, you may manage tracking preferences through your device operating system settings in addition to browser controls.
Your cookie preferences are stored locally on your device for 12 months. After this period, or if you clear your browser data, the consent banner will reappear and you will be asked to renew your preferences.
6. Legal Basis for Cookie Processing
Under the GDPR and the Swedish Electronic Communications Act (Lag om elektronisk kommunikation), our legal bases for cookie-related processing are:
- Strictly Necessary Cookies: Legitimate interest in providing a functional and secure website (GDPR Article 6(1)(f)), and exemption from consent requirements under the ePrivacy Directive for cookies strictly necessary for service delivery.
- Analytics Cookies: Your explicit consent (GDPR Article 6(1)(a)), obtained through our cookie consent mechanism before any analytics cookies are placed.
- Marketing Cookies: Your explicit consent (GDPR Article 6(1)(a)), obtained through our cookie consent mechanism before any marketing cookies are placed.
7. Data Collected Through Cookies
Depending on the cookie categories you consent to, the following types of data may be collected:
- Device identifiers and browser fingerprints (anonymized where possible)
- IP address (truncated or anonymized for analytics purposes)
- Pages visited, click patterns, and scroll depth
- Date and time of visits
- Referral source and exit pages
- Cookie consent status and preference timestamps
This data is processed in accordance with our Privacy Policy, which details retention periods, security measures, and your rights as a data subject.
8. Data Retention for Cookie Information
Cookie-related data is retained according to the following schedule:
- Consent preference records: 12 months from the date consent was given or last updated.
- Session cookies: Deleted automatically when you close your browser.
- Analytics data: Up to 26 months, with individual-level data anonymized after 14 months.
- Marketing tracking data: Up to 13 months, or until consent is withdrawn.
9. Your Rights Regarding Cookie Data
Because cookie data may constitute personal data under GDPR, you have the same rights described in our Privacy Policy, including:
- The right to access data collected through cookies
- The right to request deletion of cookie-related personal data
- The right to withdraw consent for analytics and marketing cookies at any time
- The right to object to processing based on legitimate interests
- The right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY)
Withdrawing consent for analytics or marketing cookies can be done instantly through our Cookie Settings panel without affecting your ability to use the website. Strictly necessary cookies will remain active as they are required for basic functionality.
10. Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites requesting that your activity not be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. Our website does not alter its behavior based on DNT signals but provides explicit cookie consent controls that give you direct management over tracking preferences.
11. Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in the cookies we use, applicable regulations, or our data practices. When material changes are made, we will update the effective date at the top of this page and reset cookie consent for returning visitors so that you can review and update your preferences. We encourage you to check this page periodically for the latest information.
12. Contact Us
If you have questions about our use of cookies or wish to exercise your data protection rights, please contact us:
- Email: hello@shoulderhip.world
- Phone: +46 10 516 44 80
- Address: Södermannagatan 21, 116 40 Stockholm, Sweden